Consumer confidence continues to fall. It weakened in October and while the supply chain issues may have something to do with it, rising inflation and price increases could also have put a burden on consumer’s wallets to the point that it’s affecting some of the market indexes.

Even though people have started to notice just how high their grocery bill has gotten, those in the media and “experts” now are saying this was the first “major” spike in inflation. That feels oddly disingenuous considering bills and the costs of goods and services are skyrocketing and have been for a notable amount of time. At least since the end of spring and the beginning of summer.

This was “the first major spike in inflation uncertainty recorded outside of a recession,” Survey of Consumers Chief Economist Richard Curtin said.  This means that there have never been such high expectations of inflation without there already having been clear economic recession. To have these kinds of markers, outside of a recession, is historic.

Not to mention there’s an inability to even find some items right now! If you have wanting or needing something and you do happen to see it on a shelf somewhere, you may want to go ahead and grab it. Who knows when it will show back up and the issues do not appear to be resolving in any meaningful way.

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    Inflation also has a bigger problem, and it is beginning to rear its ugly head. It’s important to note that declining living standards due to inflation were spontaneously mentioned by at least 20% of households. These figures were also concentrated among older and poorer households.

    This means people are really beginning to notice that this is an ongoing problem. Declining standards of living always occur when corruption and power is consolidated. Unfortunately, that’s the biggest problem. But resolution likely won’t occur until there is a “tipping point” that is reached.

    That tipping point will be when consumers incomes can no longer keep up with the rising prices. If we are being forced to pay more for necessary things such as food and the water bill, imagine just how bad things could get if those who want more power insist on taking more from others in the form of taxes.

    We cannot be far away from the edge of something finally giving out. Make sure you are stocking up on storable food and water and are aware of what is getting bought out at your store. This will give you an idea of what you need to store to prepare for something even worse.

    There doesn’t appear to be an end in sight for either inflation or the supply chain issues or the consumer sentiment falling. Just make sure you are ready for the rug to be pulled out from under you. It may not ever be, but if you are ready, then you will be positioned much better than those who have tons of cash in the bank. Right now, hedging against inflation and the food supply crisis should be the goal.

    Best Regards,

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