Dear Reader,

The latest wave of innovation in the transportation sector isn’t what you might think it is. It’s not electric vehicles and it’s not Uber or Lyft – for the ultimate in modern urban transportation, it’s what’s known as micro-mobility: shared electric scooter services.
Don’t get me wrong, Uber and Lyft were a huge step forward in the transportation ecosystem, especially in large cities, where taxi cabs have become outrageously expensive and people became sick and tired of competing for taxis on busy streets. And so the free-market system collided with the advent of mobile phones and apps and the era of private ride-hailing services was born.
The private ride-hailing service trend has caught on big-time with urban-dwelling millennials, who are extremely comfortable with the concept because, for one thing, they’re “digital natives” with a penchant for mobile technology; and furthermore, because they’re do-it-yourselfers who are more than happy to create their own solutions when the existing framework is expensive and inefficient.
This is a big deal because millennials are currently the largest age segment of the U.S. population, having recently eclipsed baby boomers. As a result, millennials have immense purchasing power and will continue to for decades because they’re still relatively young.

The fact is that millennials in big cities aren’t that fond of cars – and honestly, who can blame them? Millennial city dwellers have gotten fed up with the horrendously congested traffic, the shortage of parking spots, and all the associated costs of car ownership: insurance, upkeep, depreciation of the vehicle, etc., all of which have been getting worse with each passing year.
Any sense of prestige associated with car ownership has now evaporated with the millennial generation. Car ownership just isn’t viewed as a necessity anymore – and it indeed isn’t in today’s world, which is why millennials are increasingly opting to delay buying a car, and in many cases simply aren’t buying one at all:

It’s an absolute nightmare for the traditional auto industry: millennials are 29% less likely to buy a car than the previous generation. The automobile industry simply doesn’t deliver what big-city millennials want in their transportation: ease, cost-efficiency, convenience, and innovative solutions to the hassles of traffic congestion and parking space scarcity.
That’s where the micro-mobility revolution comes in: it’s a solution that modern attitudes and technology have provided for the problems associated with old-school transportation modalities. The timing has been uncanny, as the rapid adoption of electric scooters in 2017 and 2018 coincided perfectly with the advent of ride-sharing services in America.
The research clearly indicates that most people like the idea of micro-mobility: based on data collected from over 7,000 people in major U.S. cities, 70% view electric scooters positively. There are a number of reasons for this: they expand transportation options, enable a car-free lifestyle, are a convenient replacement for short trips in a personal vehicle or ride-hailing service, and complement public transit.  

Beyond the increasing distaste for cars among city-dwelling millennials, there are a number of key factors that have facilitated an accelerated adoption rate for micro-mobility. Among these factors is the proliferation of GPS-enabled smartphones, the number of which has more than doubled in the past ten years.

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    Other contributing factors include the startling increase in traffic congestion in most U.S. cities, the result of which is that it’s often much quicker to travel short distances using a scooter; and an increase in the awareness of ride-sharing services, as well as electric scooter technology (they’re much more advanced than the scooters of past generations).
    The awareness factor plays an essential role because the growth of the micro-mobility market depends on consumer demand, which itself depends on public perception. Since major U.S. cities are a hub of scooter adoption, investors in this particular niche will be glad to know that the perception in these areas is strongly positive:

    And there’s another factor at play here: environmentalism. Millennials in big cities and elsewhere tend to be more mindful of automotive emissions: they prefer everything in their life, including their mode of transportation, to be cleaner and greener whenever possible.
    The micro-mobility revolution is itself a part of this clean-and-green revolution, as electric scooters don’t emit massive amounts of pollutants into the air that we all breathe. Millennials and other demographic age segments can appreciate micro-mobility as a means of reducing our environmental footprint while saving us money at the same time.
    The stakes are high for American cities congested with traffic and lacking in ample parking. The micro-mobility movement isn’t only a boon for its growing user base: for cities, it raises the hope of a relatively cheap and easy way to free up valuable space, reduce emissions, and address America’s wasteful and expensive dependence on cars.
    Now that we’re better able to envision the future of urban transportation, we can see that Uber and Lyft were really just the first phase of the ride sharing revolution. Scooters take the ride sharing concept to the next level, making transportation more accessible to folks who don’t want to deal with the major hassles of navigating a car in the big city.

    Plus, there’s the convenience factor: cars and motorcycles involve licensing and registration, all of which cost money. Getting insurance for a car or motorcycle isn’t a cheap proposition, either, while using a scooter is a much simpler and less financially burdensome process in most jurisdictions.
    Besides, since 40% of car trips in the United States are less than two miles and city travelers typically make many of these short trips on a daily basis, it’s a very simple matter for people to make the switch to micro-mobility services for their everyday traveling needs.
    Even with all of the aforementioned advantages, however, the awareness and adoption of ride-sharing scooter services is still in the beginning stages. It’s a niche industry with plenty of room for growth – an investment opportunity with tremendous upside potential.
    The company that I’m using as an investment avenue for the micro-mobility revolution is LOOPShare Ltd. (TSX-V: LOOP), as this company is the world’s first fully-integrated electric scooter sharing service. Their service is called Loop, and they’re taking the concept to the next level with a unique turnkey global electric scooter sharing service.

    BREAKING NEWS! LOOPShare Acquires ‘Scoot-E’ Brand and Partners with Raytroniks and Ray J or its Scooter Sharing Business

    Millennials and other demographic segments of commuters will undoubtedly be impressed with the technologically-advanced mobile connectivity that Loop scooters use to help navigate inner-city streets. Loop scooters use a clever 7-inch touch screen, GPS and GSM connectivity, day and night mode settings for enhanced visibility, and pin code ignition, eliminating the need for old-fashioned car keys.
    This trend is fun, convenient, cost-effective, environmentally-friendly, and disruptive to the outdated automotive industry. I’m impressed with LOOPShare and the micro-mobility movement as a whole: city by city, they plan to use transportation to make the world a better place.
    Consider taking a long-term position in LOOPShare Ltd. (US: LPPPF & CAD: LOOP).

    Best Regards,

    Daniel Ameduri

    Editor’s Note: I only own the stock recommendations in this letter.

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