Anyone who has ever needed to purchase an eyewear product, whether it’s eyeglasses or contact lenses, knows what a hassle it can be. Not only that but you might have noticed that these eyecare products are expensive, if you buy them from a traditional retail outlet – even including the discount stores.

The eyewear market is among the least transparent markets today, in our opinion. Price gouging is an issue that runs deep in this industry, and the consumers get a raw deal because they feel like they have no alternative – you can’t just choose to stop wearing eyeglasses or contact lenses.

The Vision Council, an optical industry trade group, estimates that about three-quarters of U.S. adults use some sort of vision correction. Plus, about two-thirds of those individuals wear eyeglasses.

That translates to roughly 126 million people, so this is a vast and lucrative market.

One company is leveraging this market in 2021 – and offering value in an inflation-wracked market.

The name of the company is (TSX: KITS), and with its market timing,’s e-commerce platform is enabling transformation across the $35 billion American eyewear category. operates in one of the last multibillion-dollar categories dominated by a shrinking number of small independent shops – a market segment that’s ripe for technological disruption. should be positioned to lead the transition into online sales with the company’s branded and KITS-label offerings, which focus on delivering what customers want at affordable values.

A large part of the company’s tech-forward strategy involves’s massive giga-factory and optical lab. One of America’s most automated optical labs, the lab, has a current capacity of 2,000 eyeglass pairs per day. Furthermore, the company is currently scaling up the lab’s capacity to 10,000 pairs per day. also has a vast, fully automated North American fulfillment network that’s currently capable of handling 3,500 contact orders per day!

This network also has the capability of next-day delivery across North America, and it remains one of the region’s fastest and most efficient optical fulfillment centers.

It’s because of these tech-forward innovations that is able to do what was previously unimaginable: produce high-quality, stylish glasses in as little as 10 minutes, delivered in days and not weeks at less than half the price of industry averages.

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    This explains how was able to ship out more than 1,000 pairs of eyeglasses to customers in a single day on February 16, 2021!

    This single-day total is equivalent to the estimated volume 150 traditional optical retailers would deliver over the same time period and is further evidence that today’s customers prioritize value and convenience and are shopping online for eyewear at an accelerated rate.

    Achieving this milestone in just under a year of having’s North American eyeglass lab up and running validates that this highly fragmented market is ripe for disruption – it’s now a fact, not just a theory.

    What you’re now witnessing with is outsized growth, which you won’t see very often – but then, the eye care market was primed for transformation, and’s timing couldn’t be any better.

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      We are not brokers, investment or financial advisers, and you should not rely on the information herein as investment advice. We are a marketing company. If you are seeking personal investment advice, please contact a qualified and registered broker, investment adviser or financial adviser. You should not make any investment decisions based on our communications. Our stock profiles are intended to highlight certain companies for YOUR further investigation; they are NOT recommendations. The securities issued by the companies we profile should be considered high risk and, if you do invest, you may lose your entire investment. Please do your own research before investing, including reading the companies’ SEC filings, press releases, and risk disclosures. Information contained in this profile was provided by the company, extracted from SEC filings, company websites, and other publicly available sources. We believe the sources and information are accurate and reliable but we cannot guarantee it.

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      On January/19/2021, in connection with our agreement with KITS EYECARE LTD., we received USD $350,000, from KITS EYECARE LTD. On January/19/2021, in connection with our agreement with KITS EYECARE LTD. we received CAD $350,000, from KITS EYECARE LTD. On (January/19/2021) we purchased 41,000 Common Stock Shares (or CAD$350,000) of KITS EYECARE LTD. through a private placement.


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