SUBSCRIPTION BUSINESS WITH GROWING REVENUES: An Emerging E-Commerce Standout!
The trend towards e-commerce, particularly towards subscription business models, accelerated quickly during 2020 and 2021 – and the category of eyewear has been disrupted as well.
You’ve seen the incredible growth stories of companies like Amazon and Zappos, which have leveraged the power of the subscription-based business model into robust, long-term profits.
Today, the eye care market is primed for a company to come along and change the game permanently, while securing and retaining customers through the time-tested subscription business framework.
When you add the subscription model into the mix of just about any market sector, that’s when the magic happens.
Just think for a moment about Amazon, which turned this into a veritable cash cow. With Amazon Prime, shoppers didn’t even need to remember to renew their ongoing purchases every so often. Instead, they could approach the online shopping experience on “set it and forget it” mode.
It is possible to apply these principles to the eye care industry in America. It would be a pioneer company that could take the e-commerce phenomenon and combine it with the subscription business model, then apply all of this to the highly problematic conventional brick-and-mortar eyewear market.
There actually is a business that fits this model perfectly – and t name of the company is Kits.com (TSX: KITS), and with its market timing, Kits.com’s e-commerce platform is enabling transformation across the $35 billion American eyewear category.
Kits.com operates in one of the last multibillion-dollar categories dominated by a shrinking number of small independent shops – a market segment that’s ripe for technological disruption.
Clearly, Kits.com leverages all of the most important advantages of shopping online. Right now, the platform maintains one of the largest inventories in the optical market, with over 400 styles of glasses and 90,000 frames in stock, as well as Kits.com’s own brand and other designer styles, including Tom Ford, Ray-Ban, Oakley, Gucci, and more!
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Kits.com is positioned to lead the transition into online sales with the company’s branded and KITS-label offerings, which focus on delivering what customers want at affordable values.
So far, Kits.com’s strategy has been exceptionally successful, as the customers acquired in more recent periods have been spending more over time than customers acquired in older periods.
For example, for the 2019 cohort, from their first purchase through to their third quarter as customers, they purchased 10% more than the average of the 2015-2019 cohorts for the same period.
And then it got even better than that, as the 2020 cohort purchased 42% more than the average of the 2015-2019 cohorts for the same period.
The customers keep on coming back to Kits.com for the incredible value and quality, and for the broad selection of third-party and owned brands that the online platform carries.
Subscribers get what traditional retailers simply won’t provide: a full collection of online vision tools, vertically integrated to maintain quality, speed and value – all with no legacy overhead from retail locations
For Kits.com, there are numerous advantages but it’s the subscription-based framework that makes all of the difference. As you can see, it’s worked wonders for Amazon, and Kits.com is the next one to reap the benefits.
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On January/19/2021, in connection with our agreement with KITS EYECARE LTD., we received USD $350,000, from KITS EYECARE LTD. On January/19/2021, in connection with our agreement with KITS EYECARE LTD. we received CAD $350,000, from KITS EYECARE LTD. On (January/19/2021) we purchased 41,000 Common Stock Shares (or CAD$350,000) of KITS EYECARE LTD. through a private placement.