“Success is the sum of small efforts, repeated day in and day out.” -Robert Collier
“Live your life and take chances. Don’t wait cause right now is the oldest you’ve ever been and the youngest you’ll ever be again.” -Unknown
The Biggest Trend You Can Profit From: The Baby Boomers
There is nothing like good demographics data to position yourself for profit. The government can’t manipulate these numbers. The fact is this generation was born and the entire U.S. economy has been most impacted by them since the early 1980’s, if not since the early 50’s when their parents started buying baby supplies.
Having had 76 million Americans born through the years of 1946-1964, the baby boomer generation is by far the largest generation of the day significantly dwarfing the generations before and after it. The second world war caused many families to hold off on having children calming the waters for a large wave of births to take place in a relatively short period of time as returning soldiers came home to their wives and then started having children.
Another reason families possibly held off on having kids was due to the harsh economic conditions that Americans were facing during the 30’s into the start of the war. For many families who didn’t have farms and other businesses that could benefit from the help of their children, having kids was not an option due to the costs associated with raising them. Many waited until financial stability came; and for a number of individuals, this came during the better economic times that followed World War II contributing to the baby boomer generation mass population. 1957 was the year in which the largest amount of babies were born in a single year setting a record for the United States, which wasn’t beaten for another 50 years until 2007.
It is essential for smart money investors to know that baby boomers account for 77% of all the financial assets in the United States, which is a major component as to why believes in a HUGE baby boomer trend to come. From 1973 on, Generation X was nowhere near the population of their parents only representing a fraction of those who were born in the years prior. Baby boomers are an aging population with the first individual reaching age 60 in 2006. For the next 2 decades, there will be millions of Americans entering retirement age having major economic ramifications and opening many doors for future trends to come.
Essentials for the elderly, such as health care, living accommodations, and elderly assistance resources, are going to be in such high demand and a major focus for and its subscribers. The Gerontological Society of America (GSA), the nation’s largest organization devoted to aging research, fully supports the call for a workforce of adequate size and competency to care for a rapidly increasing over-65 population. This is a predictable trend and investment opportunity for’s subscribers. Baby boomers have the financial power to shift markets and drive prices up and down based on specific swings in their spending habits. Let’s get ready to make some money and be educated enough to be in front of baby boomer spending.

A long time favorite of ours and the very first company we profiled back in July of 2010 was Pfizer (PFE), up 81% since our stock suggestion, this is of course the drug maker who sells Viagra aka “the blue pill.” Baby boomers have a much more active sex life than previous generations, this point being proven by the latest data for STD’s. According to the latest numbers, STD’s are up 100% for this age group in the past 10 years.

Besides what they are famous for, PFE also produces pain relievers; it is important to note that nearly 70% of people over the age of 70 have detectable evidence of osteoarthritis. PFE also has a leading portfolio of products that challenge some of the most feared diseases of our time, like Alzheimers and cancer. PFE has a 150 year history and is a must for anyone looking to begin a core position in profiting from this massive demographics trend that began with the first baby boomer being born in 1946. Though we would probably wait for a pull back into the $24 or $25 range, considers PFE a legacy stock that includes a nice dividend of 3.7%.
Very soon will be releasing some new company profiles that we consider essential to profiting from the baby boomer trend. It is important to have a healthy mix of large cap, mid cap, and micro cap companies positioned to profit from this mega trend.
Disclaimer: staff is long PFE and a long term existing shareholder, as well as a regular monthly buyer.