Specialty products based on holiday themes are in particularly high demand, as evidenced by the data we’ve collected on a Canadian vegan foods specialist known as the Very Good Food Co. (CSE:VERY, OTC:VRYYF).
In case you’re not yet familiar with the company, Very Good Food uses next-generation plant-based food technology to create low-processed products that are delicious while also maintaining a wholesome nutritional profile.
This company’s plant-based meats can be found on the shelves of over 150 retailers and restaurants. However, in a time when e-commerce is a vital source of revenues for so many companies, Very Good Food’s online business is scaling up fast.
All eyes are on Very Good Food as the holiday season approaches, and the numbers are already tremendous. In fact, the company just announced record orders for its popular holiday item known as The Stuffed Beast, a best-seller that includes fluffy, savory stuffing wrapped in a succulent meatless roast.
It’s easy to see why this item’s a blockbuster success, not just during the holidays but year-round. Crispy, herb-rich and juicy, The Stuffed Beast is the perfect addition to any meal and comfortably feeds five to seven people.
And let me tell you, it’s a beast of a revenue generator for Very Good Food. Sales of The Stuffed Beast have grown to record levels in 2020, with pre-sales for both Thanksgiving and Christmas at maximum capacity.
These orders include 2,000 units for Thanksgiving, 4,500 units for Christmas, and an additional 1,500 units sold direct-to-consumers online through the company’s e-commerce store, which can easily be found at www.verygoodbutchers.com.
These pre-sales represent a greater than 300% annual increase in units compared to last year’s holiday season. And, these numbers don’t yet include upcoming e-commerce sales for Christmas or American Thanksgiving. The Stuffed Beast has an average retail sale price in stores of approximately CDN $44, allowing for a good profit margin.
As part of the holiday orders, existing retailers Whole Foods and Sobeys (Thrifty Foods) will be selling The Stuffed Beast in their stores located in British Columbia, Canada. But through the magic of e-commerce, we’re expecting this vegan holiday favorite to become a global phenomenon.
So don’t be surprised if the final numbers are much bigger than the ones already reported. When all is said and done, the release of The Stuffed Beast will be a game changer for the plant-based holiday foods market.
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